Marketing Strategies

What are Your Goals with Social Media?

October 16th, 2009 by DrJon

[tweetmeme] What Are Your Plans and Goals by Using Social Media?

Do you have a strategy or plan for using social media or are you one of those who planeless are surfing around, chatting with friends and just try to have fun?
Well, if you are in business you will definitely need to have some sort of plan and goals what you want to achieve!


As you probably are aware of since you are reading this blogpost, is that social media can be used with any type of business and the level of Success is to a huge extent depending on consistency and know what you want out of it.


I use social media for basically two reasons. To keep in touch with personal friends and family, but also to build my personal brand and prescence online by utilizing the power of relationships.


If you are an entrepreneur, it is important to have some kind of plan on how to use social media for your business. When you know how to use it in a proper way (not just pitching and selling, but building relationships) you will have a BIG advantage over 95% the people that are using social media for marketing.


Because the fact is, MOST PEOPLE have NO CLUE on how to use social media the right way. Facebook, Twitter, Youtube, Blogs etc.. Yes, People know that they CAN use these sites for marketing but almost everyone are using them the wrong way.


So, how can I say that it is the wrong way?
Well, most people don’t want to be pitched and sold as soon as they get a new friend on Twitter or Facebook. Most people want to build relationships first, before they trust a perosn so much that they’ll take business advice from them.


I think you get what I mean if I say that you should not pitch and try to sell someone when you first meet them and shake their hand in real life. Meeting people on Twitter or Facebook is now different than that.


So why are still so many people still doing it the wrong way?
Well, One of my goals is to help people and teach them to market in the best possible way. And when it comes to Social Media, it’s definitely relationships first!


Looking forward to connect with you even more in the future!

To Our Future Successful Relationships,

Dr Jon

PS. Please give me some feedback on this post. Tell me what you think about it! :)

The Reason You Buy From Someone… (Day 23)

September 13th, 2009 by DrJon

[tweetmeme]The Reason why You buy from someone, What is it?

It’s obvious when you think about it.

Most of the times when you chose to buy a product or service from someone you have a reason for buying from that particular person.

I mean, no matter what it is that you are gonna buy, you normally have a multiple of choices of people to buy from. (sometimes thousands upon thousands of people selling the same thing).

If someone you don’t know (or someone you just met) starts pitching you and wanting to sell you something, chances are high that you will be repelled by that and not buy something at all from that person. Hardly anybody likes the feeling of being approached and pitched immediately when they meet someone.

I compare this to going to a coctail party. When you arrive there, you don’t start to sell people stuff the first thing you do.
Well, IF YOU DO, you will be looked at as a total jerk and you ruin your reputation.

Still, this is what many people and businesses do when they are comming online and start using social media.
They Spam their links all over the place. To their Twitter followers, their newly added Facebook friends and leaving comments with no value on everyont and their father’s blogs.

How Cool is that?

Well, I don’t like it!
And I belive I have many people with me on this.

Pelple want to buy from someone they TRUST, LIKE or KNOW (and preferably ALL of those three points at the same time).
So if you start by establishing relationships with with people, just like you would do on a cocktail party, you will start to connect with some people and they will get to know you. Hopefully they will also start like you and trust you and your chanses of them doing business with you sometime in the future will be increased enormously!

I call this method Attraction Marketing or Relationship Marketing.

If you recognize yourself in my description of people that are posting their links and trying to pitch and sell to someone as soon as you meet them, No Offense, There is always possible to change your methods of approaching people.

And If you don’t wanna change your methods, I don’t judge you, but I will probably not do business with you either. :)

To Your Attracted Success,
Dr Jon Alfredsson

PS. I would be happy to read what you think abour this video and the post! Please leave a comment below!
It is always appreciated!

Why You Should Focus on One? (Day 21)

September 3rd, 2009 by DrJon

[tweetmeme] This is The Power of One!

If you are something like me, you are a person that tends to be working on too many projects at the same time and haveing too many plates to handle.

Some people claims it is a good skill to be able to multitask. Before I would have agreed on that but I’ve recently come to the conclusion that multitasking isn’t always a good thing.
In fact, it can actually decrease your productivity enormously and, if you’re not careful, extend the time you have to work on projects before you will start to see a positive cashflow.

An example of this is when you are focusing on several different marketing methods before you have mastered any one of them.

If you focus on three methods instead of one at a time, It can actually take more than twice as long time to get a positive cashflow from any one of the methods compared to if you would have focused on one at a time. This is something I discuss in my video above.

I can agree that multitasking is good in some areas and for some purposes but one must beware that if done in a wrong context it can actually decrease your over all productivity and performance.

I hope this helps and give you some insights on WHY it is so important with focus! :)

Please share your view and give me some comments about this!
I want to know what you think!

To Your Success,
Dr Jon

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